By John M. T. Balmer,Weifeng Chen
This ebook encompasses a attention-grabbing diversity of updated articles on China from the Journal of brand name Management that marshal study and scholarship undertaken via chinese language, British, eu and American students. the advance and administration of manufacturers in China has emerged as a space of substantial and turning out to be curiosity between branding students and practitioners because of the increase and value of manufacturers inside of China. offering an summary of the advance and administration of manufacturers in China, Advances in chinese language model Management additionally includes case stories of centuries outdated and tremendously enjoyed chinese language company history manufacturers, luxurious manufacturers, fashionable cultural manufacturers and overseas manufacturers in China.
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Advances in Chinese Brand Management (Journal of Brand Management: Advanced Collections) by John M. T. Balmer,Weifeng Chen